倦鸟知返的广告四则

英国的火车票很贵,有时候,坐飞机甚至比坐火车便宜。我每年都买一张火车优惠证,长途远行时,票价可以打折。

我们常乘坐西南线公司的火车(South West Train)。这一次在路上看见这家公司打的广告,觉得广告做得很好,温馨感人。

我一共看到四则广告(以上只附三则图片)。第一则是:

Get 1/3 off hugs with mum: becausse a text won’t get your washing done. 拥抱妈妈(扣除1/3火车费):如果发短信给妈妈,还是得自己洗衣服呢!这样的广告,针对游子。有哪个大学生不怕洗衣服?快坐火车回去见妈妈吧!

Get 1/3 off hugs with grandad: because it’s hard to play hide and seek on a webcam. 拥抱爷爷(扣除1/3火车费):在电脑摄像机前,怎么玩捉迷藏呢?广告对象是年轻父母。快带孩子们去探望爷爷奶奶吧!

Get 1/3 off hugs with an old friend: because a letter can’t squeeze you back.拥抱老友(扣除1/3火车费):因为在信里,朋友不能紧紧拥抱你。广告对象是思念故友的人。有朋自远方来,不亦乐乎?

Get 1/3 off hugs with your son: because it’s just never as good over the phone. 拥抱儿子(扣除1/3火车费):因为电话怎么说都比不上见面好。广告对象是子女已展翅高飞的父母。

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Janet Williams 張玉雲

I am Janet Williams, an academic living in the southeast of England. I blog about culture, history, languages and my community. I created Chandler's Ford Today. During my spare time, I make Origami. Thank you for stopping by.

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